February 26, 2005

Y100 (WPLY) 100.3fm has been taken off air

Posted at February 26, 2005 10:24 AM in News .


Check entire article for updates

I am sad to report the following information

On Thursday, February 24, 2005, 100.3fm, WPLY, Y100, was taken off the air. After nearly 12 years at 100.3, Alternative Rock disappeared from the Philadelphia radio landscape. With it went the musical companion of over 500,000 residents of the Delaware Valley. Y100Rocks.com is being put together to give the fans and staff of Y100 a place to come to share, to vent, and to work together towards the future.
Quick Summary- Radio One which owned Y100 (Modern Rock), 103.9The Beat(Hip Hop/R&B), 107.9(R&B) in Philadelphia decided to move the 103.9 format over to the 100.3fm signal since it covers better. 100.3 is now referred to as (100.3 the Beat). On 103.9 they have decided to put a gospel format (Praise 103.9). 107.9 WRNB still remains as it was. Radio One prides themselves on owning 69 radio station where they specialize in urban programming. Radio One purchased Y100 approximately 4-5 years ago from Dan Lerner

It was to be just the Preston & Steve show leaving Y100 for the competition, however Radio One decided to officially move its urban format from 103.9fm over to the 100.3fm signal later in the morning. (The last 33 minutes of the Preston and Steve show here) With the switch went a lot of the most talented and friendly individuals I have ever had the great pleasure of working with. I worked at Y100 as an Engineer from 1995-2003. Even this morning I have heard of even more resignations having been put in.

Tonight there is slated to be a live broadcast from an undisclosed location of Y100 on the Internet. I have been invited and will provide updates.

Some more links:

UPDATE February 27th 1:39pm
The get together of staff last night was an overwhelming experience. Around 7p preparations were made for the live broadcast of Y100 via Live365.com
At approximately 8pm we turned on the live signal to the hundreds of listeners. At the same time Y100rocks.com was updated (the owner of the site will remain undisclosed) with the news that the live broadcast was starting. Throughout the night now ex-Y100 jocks took over the microphones for the first time since their last appearance in studio. The atmosphere at our location in Philadelphia was sad but positive at the same time with the knowledge that all good things must come to an end.

Around midnight 103.9fm became Praise 1039 (A crappy gospel format). More updates will becoming soon with some of my long lost pictures of the good ol' times at Y100 that I found in the 15+ photo albums

Update March 1, 2005
From philly.com >
Y100rocks.com's online petition to save radio station Y100 may have exceeded 34,000 names, but it won't sway Radio One Inc., says Mary Catherine Sneed, its chief operating officer.

"We've made our decision," Sneed said yesterday.

Through a series of moves last week, Radio One killed the alternative-rock station, moved the hip-hop/R&B station known as the Beat into the 100.3 frequency, and created a gospel station at 103.9 called Praise. Radio One aims at African American and urban audiences.

Sneed said Radio One has gospel stations in other cities, including Atlanta and Richmond, Va. "Our research here last year indicates that this is a format that does very well," she said.

Tom Taylor, who edits the trade publication Inside Radio, says: "The 2005 version of black gospel [as it's known in the industry] is very hip. It's not your great-grandmother's old 78s of gospel-shouting taped live in a little church." Though he thinks the format will take off here, he says Radio One's challenge will be "convincing advertising buyers that the audience is valuable."

Praise is also inexpensive to produce; there are no disc jockeys.

Sneed acknowledged that e-mail response from Y100 loyalists has "been crazy. But where was everyone when Arbitron was asking them to fill out a survey?" she asked rhetorically about the ratings service.

Sneed disagreed with an analyst's estimate that Y100's 2003 revenue was $13.2 million. "It wasn't near that," she said. "And in the past three or four years, ratings were going down, and so were revenues." (Though Radio One is a public company, revenues for individual stations are closely held.)

Sneed said Y100's bright spot was the Preston & Steve morning show, which was third in town.

Meanwhile, Y100rocks.com hopes another radio operator will leap into the alternative-rock breach in Philly. But that doesn't seem imminent. Executives interviewed yesterday point out that alt-rock stations around the country are dropping off one by one. Still, a fan protest is set for 3 p.m. Saturday at JFK Plaza, Philadelphia.


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